Italycharm bracelets and charms on pink
Gold and silver Italycharm charm bracelets worn with a charm watch
A gold Italycharm bracelet with loose charms and pendant charms
Black Friday · 6–30 November

30% off
everything.

Our biggest sale of the year.

Collect moments.Wear your story.Make it personal.

Charm packs.

Study Date Starter Pack
$49.00 USD
Pretty Little Things Starter Pack
$59.00 USD
Ocean Girl Starter Pack
$59.00 USD
Midnight Sparkle Starter Pack
$59.00 USD
Girls’ Night Out Starter Pack
$59.00 USD
Aussie Summer Starter Pack
$59.00 USD
BEST SELLER GOLDEN PACK WITH BRACELET
$89.00 USD$149.00 USD
BEST SELLER PACK WITH BRACELET
$109.00 USD$169.00 USD
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Best sellers.

Golden Magic 8 Ball
$14.00 USD
Seashore and Seashells
$14.00 USD
Starry Night
$14.00 USD
Love Songs
$14.00 USD
Pink Ribbon Charm
$14.00 USD
I Love Jesus
$14.00 USD
Leopard
$14.00 USD
Cool Blue Sea
$14.00 USD
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The details

Made for every day.

01

316L stainless steel

The bracelet and every silver charm are surgical-grade steel. They don't rust and they don't tarnish, in the shower or in the sea.

02

Enamel laid by hand

Every colour is filled and polished by hand in our workshop, then the stones are set one at a time.

03

Changes when you do

Charms snap on and off, so the same bracelet can carry a new chapter next month.

Charm Watches.

Silva Grace
$95.00 USD
Silva Grace
$120.00 USD
Duet Élégance
$120.00 USD
Noir Aurelle
$150.00 USD
Silva Grace
$120.00 USD
Virelle Roma
$95.00 USD
Duet Élégance
$120.00 USD
White Elegance Square Watches
$85.00 USD
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Only 200 made

Holiday Limited Edition.

Each design is made in a run of 200

When the last one goes, it’s gone.

Snowman

$32.00 USD

Christmas Cottage

$32.00 USD

Crystal Mitten

$32.00 USD

Snowy House with CZ

$32.00 USD

Wrapped Gift with CZ

$32.00 USD

Gingerbread Man

$32.00 USD

Snowman with Letter

$32.00 USD

Rosy Santa

$32.00 USD

Pearl Hat Santa

$32.00 USD

Gnome with CZ

$32.00 USD

Santa with Sack

$32.00 USD

Crystal Beard Santa

$32.00 USD

Snowy Santa

$32.00 USD

Santa with CZ

$32.00 USD

Jolly Santa

$32.00 USD

Enamel Pineapple

$32.00 USD

Sweet Corn

$32.00 USD

Berry Ice Cream Cone

$32.00 USD

Fries

$32.00 USD

Golden Pineapple

$32.00 USD

Italycharm Jewelry.

Wildflower Beaded Charm Bracelet
$49.00 USD
Halo Bezel Eternity Ring
$49.00 USDChoose ↗
Heirloom Layered Cross Necklace
$59.00 USDChoose ↗
Wildflower Pavé Station Bracelet
$49.00 USDChoose ↗
Halo Bezel Solitaire Stud Earrings
$39.00 USDChoose ↗
Stargaze Scattered Pavé Bangle
$59.00 USDChoose ↗
Rainbow Gemstone Station Bracelet
$49.00 USDChoose ↗
Coastal Double Beaded Anklet
$39.00 USDChoose ↗
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Italycharm Archive Pouch
Mystery charm
Comes with 15 charms

It arrives
ready to give.

Build 15 charms and your bracelet comes with our Archive Pouch, a gift note card and a Mystery charm. Write their name inside the card and it is ready to hand over.

Build 15 charms ↗
ItalyCharm E-Gift Card
Italycharm E-Gift Card

Not sure which charms?
Let them choose.

Send an e-gift card instead. It arrives by email within minutes, never expires and works on every charm, bracelet and necklace. Add a personal note at checkout.

From $30 to $200

Choose a gift card ↗

Not your
ordinary bracelet.

Inspired by Italy. Made to tell your story.

Timeless wearable art

A tiny work of art, designed down to the last detail.

Your iconic style

Mix, match, make it yours, with 3,000+ charms.

Finished by hand

Polished and finished by hand, one charm at a time.

Made to last

Durable 316L stainless steel, made for every day.

Our community

Worn in 84 countries.

Every dot is a place where someone is wearing their story.

Black Friday · Italycharm

30% off
everything we make


--days--hours --minutes --seconds

Six to thirty November. Every charm, pack and bracelet, Limited and Holiday Drop included.

Start building
Hand sketch of a cherry charm in the Italycharm studio notebook

Our story.

Our founder, Cinder Lin, grew up keeping a ticket, a pressed flower, a button off a coat she loved. In 2014 she found an Italian charm bracelet that could hold them all. She kept the idea and redrew the rest. Twelve years on, our studio draws a new charm for someone’s story every week.

Read our story ↗

Art in every detail

Every charm, a miniature work of art.

16,000+ happy customers

92% of customers are satisfied with their bracelet

Free shipping

Worldwide, over $69 USD

30-day free returns

Free 30-day returns. Up to 90 days, shipping fees apply.