Italycharm bracelets and charms on pink
Gold and silver Italycharm charm bracelets worn with a charm watch
A gold Italycharm bracelet with loose charms and pendant charms
Black Friday · 6–30 November

30% off
everything.

Our biggest sale of the year. Leave your email and your code comes straight to your inbox.

Collect moments.Wear your story.Make it personal.

Charm packs.

Study Date Starter Pack
$49.00 USDBlack Friday $34.30 USD
Pretty Little Things Starter Pack
$59.00 USDBlack Friday $41.30 USD
Ocean Girl Starter Pack
$59.00 USDBlack Friday $41.30 USD
Midnight Sparkle Starter Pack
$59.00 USDBlack Friday $41.30 USD
Girls’ Night Out Starter Pack
$59.00 USDBlack Friday $41.30 USD
Aussie Summer Starter Pack
$59.00 USDBlack Friday $41.30 USD
BEST SELLER GOLDEN PACK WITH BRACELET
$89.00 USD$149.00 USDBlack Friday $62.30 USD
BEST SELLER PACK WITH BRACELET
$109.00 USD$169.00 USDBlack Friday $76.30 USD
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Best sellers.

Golden Magic 8 Ball
$14.00 USDBlack Friday $9.80 USD
Seashore and Seashells
$14.00 USDBlack Friday $9.80 USD
Starry Night
$14.00 USDBlack Friday $9.80 USD
Love Songs
$14.00 USDBlack Friday $9.80 USD
Pink Ribbon Charm
$14.00 USDBlack Friday $9.80 USD
I Love Jesus
$14.00 USDBlack Friday $9.80 USD
Leopard
$14.00 USDBlack Friday $9.80 USD
Cool Blue Sea
$14.00 USDBlack Friday $9.80 USD
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The details

Made for every day.

01

316L stainless steel

The bracelet and every silver charm are surgical-grade steel. They don't rust and they don't tarnish, in the shower or in the sea.

02

Enamel laid by hand

Every colour is filled and polished by hand in our workshop, then the stones are set one at a time.

03

Changes when you do

Charms snap on and off, so the same bracelet can carry a new chapter next month.

Charm Watches.

Silva Grace
$95.00 USDBlack Friday $66.50 USD
Silva Grace
$120.00 USDBlack Friday $84.00 USD
Duet Élégance
$120.00 USDBlack Friday $84.00 USD
Noir Aurelle
$150.00 USDBlack Friday $105.00 USD
Silva Grace
$120.00 USDBlack Friday $84.00 USD
Virelle Roma
$95.00 USDBlack Friday $66.50 USD
Duet Élégance
$120.00 USDBlack Friday $84.00 USD
White Elegance Square Watches
$85.00 USDBlack Friday $59.50 USD
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Only 200 made

Holiday Limited Edition.

Each design is made in a run of 200

When the last one goes, it’s gone.

Snowman

$28.00 USDBlack Friday $19.60 USD

Christmas Cottage

$28.00 USDBlack Friday $19.60 USD

Crystal Mitten

$28.00 USDBlack Friday $19.60 USD

Snowy House with CZ

$28.00 USDBlack Friday $19.60 USD

Wrapped Gift with CZ

$28.00 USDBlack Friday $19.60 USD

Gingerbread Man

$28.00 USDBlack Friday $19.60 USD

Snowman with Letter

$28.00 USDBlack Friday $19.60 USD

Rosy Santa

$28.00 USDBlack Friday $19.60 USD

Pearl Hat Santa

$28.00 USDBlack Friday $19.60 USD

Gnome with CZ

$28.00 USDBlack Friday $19.60 USD

Santa with Sack

$28.00 USDBlack Friday $19.60 USD

Crystal Beard Santa

$28.00 USDBlack Friday $19.60 USD

Snowy Santa

$28.00 USDBlack Friday $19.60 USD

Santa with CZ

$28.00 USDBlack Friday $19.60 USD

Jolly Santa

$28.00 USDBlack Friday $19.60 USD

Enamel Pineapple

$28.00 USDBlack Friday $19.60 USD

Sweet Corn

$28.00 USDBlack Friday $19.60 USD

Berry Ice Cream Cone

$28.00 USDBlack Friday $19.60 USD

Fries

$28.00 USDBlack Friday $19.60 USD

Golden Pineapple

$28.00 USDBlack Friday $19.60 USD

Italycharm Jewelry.

Wildflower Beaded Charm Bracelet
$49.00 USDBlack Friday $34.30 USD
Halo Bezel Eternity Ring
$49.00 USDBlack Friday $34.30 USDChoose ↗
Heirloom Layered Cross Necklace
$59.00 USDBlack Friday $41.30 USDChoose ↗
Wildflower Pavé Station Bracelet
$49.00 USDBlack Friday $34.30 USDChoose ↗
Halo Bezel Solitaire Stud Earrings
$39.00 USDBlack Friday $27.30 USDChoose ↗
Stargaze Scattered Pavé Bangle
$59.00 USDBlack Friday $41.30 USDChoose ↗
Rainbow Gemstone Station Bracelet
$49.00 USDBlack Friday $34.30 USDChoose ↗
Coastal Double Beaded Anklet
$39.00 USDBlack Friday $27.30 USDChoose ↗
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Italycharm Archive Pouch
Mystery charm
Comes with 15 charms

It arrives
ready to give.

Build 15 charms and your bracelet comes with our Archive Pouch, a gift note card and a Mystery charm. Write their name inside the card and it is ready to hand over.

Build 15 charms ↗
ItalyCharm E-Gift Card
Italycharm E-Gift Card

Not sure which charms?
Let them choose.

Send an e-gift card instead. It arrives by email within minutes, never expires and works on every charm, bracelet and necklace. Add a personal note at checkout.

From $30 to $200

Choose a gift card ↗

Not your
ordinary bracelet.

Inspired by Italy. Made to tell your story.

Timeless wearable art

A tiny work of art, designed down to the last detail.

Your iconic style

Mix, match, make it yours, with 3,000+ charms.

Finished by hand

Polished and finished by hand, one charm at a time.

Made to last

Durable 316L stainless steel, made for every day.

Our community

Worn in 84 countries.

Every dot is a place where someone is wearing their story.

Black Friday · Italycharm

30% off
everything we make


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Leave your email and your Black Friday code appears straight away.

Six to thirty November. Every charm, pack and bracelet, Limited and Holiday Drop included.

Hand sketch of a cherry charm in the Italycharm studio notebook

Our story.

Our founder, Cinder Lin, grew up keeping a ticket, a pressed flower, a button off a coat she loved. In 2014 she found an Italian charm bracelet that could hold them all. She kept the idea and redrew the rest. Twelve years on, our studio draws a new charm for someone’s story every week.

Read our story ↗

Art in every detail

Every charm, a miniature work of art.

16,000+ happy customers

92% of customers are satisfied with their bracelet

Free shipping

Worldwide, over $69 USD

30-day free returns

Free 30-day returns. Up to 90 days, shipping fees apply.